Step App x Usain Bolt

Commissioned by Step App, we produced a multi-episode video series captured on location in Jamaica, with editorial, color, and finishing completed by our post team in Australia. The brief was to create energetic, platform-native content to support the launch of their flagship fitness app and related digital collectibles.

Deliverables spanned hero films, teasers, and social cutdowns in multiple aspect ratios, each tailored for paid and organic distribution. We handled end-to-end production—including scouting, permits, unit management, and on-the-ground crew—while aligning timelines with brand partners and talent. The final toolkit gave Step App flexible assets for trailers, app-store video, performance ads, and community channels.