GSTAAD GUY AT MARAYA

AlUla × GstaadGuy at Maraya. Shot around Maraya—the mirrored landmark in AlUla’s Ashar Valley—as part of Swerve Festival, a multi-day, invite-only program hosted at Habitas AlUla (5–7 May 2023). Swerve convened athletes, fashion and music figures, and cultural leaders for programming that included wellness sessions, live performances, and site-specific experiences across the oasis. Our segment with GstaadGuy captured the festival’s sport-meets-style energy with Maraya’s architecture as a backdrop. experiencealula.comOutlook TravellerTrade Arabia

Details: Swerve debuted at Habitas AlUla with activities ranging from yoga (Alo Yoga) and horseback riding (Miasuki) to performances by Eduardo Castillo, plus excursions to Hegra; keynote speakers included Sadhguru. Maraya—recognized as the world’s largest mirrored building—provided an iconic setting for content captured during the week.